Lead your senior sales presentations with "downsize and invest"
Most real estate agents don’t know that you can purchase a home with a Reverse Mortgage and avoid both a mandatory monthly mortgage payment obligation and sinking a huge amount of money in an all cash transaction. The downsize and invest strategy suggests you inform your clients about putting approximately half the amount of a new home down as cash and utilizing the Reverse Purchase for the balance and still avoid a payment. How this works can be seen at downsize and invest example and Purchase Reverse Videos.
What differentiates you when using this strategy is suggesting to your clients that they can do many different things with the cash saved (including adding to their investment portfolio) to improve their lifestyle for the remaining ten to thirty years plus of their retirement.
Many seniors look at downsizing as a way to “cash in” on the appreciation of their home and look to stash away as much money as possible in addition to getting a home more suitable to their aging needs and/or being closer to their family.
The downsize and invest strategy will free up even more cash than your clients were planning and since most agents don’t know how this works you look completely different from your competition.
Don’t be reactive – be proactive by introducing this approach as part of your pitch as often as possible. This idea may be the game changer to get prospects to list with you!
