Why understand senior issues?

Empathy is the capacity to understand or feel what another being (a human or non-human animal) is experiencing from within the other being's frame of reference, i.e., the capacity to place oneself in another's position

  • - You’ll better empathize with your senior clients/prospects

  • - You’ll look & sound different from your competition

  • - This is your value add – become a “subject matter resource”

  • - When seniors learn that you’ve made the effort to understand these issues they will open up to you & more likely like and trust you

  • - Each issue can lead you to a stay or sell decision the senior is not sharing with other people - especially other real estate agents

  • - Knowing both sides of the stay/sell decision puts you in a partner position of helping seniors make the best decision – not always “sell your house with me”

  • - You will get your fair share of listings & referrals if you always act in your client’s best interest by helping them make the best decision possible