Listen to these podcasts and draw facts, experiences and opinions that work for you.  Learn/brush up about each subject from these contributors and you will look and sound completely different from your competition - and sell more homes by creating value-add lasting personal relationships! 

Venn no pics

Introducing the Golden Nuggets Podcast Series  

Golden Nugget podcasts are ideas and content that a key learnings in the Thirty Strategies to Sell More Homes to the Senior Market turnkey system.  Ranging from one minute to seven, they are designed to be repeated while driving.  The compilation podcast runs all Nuggets, one after another, with a delay in between each learning.  Listening to the compilation podcast will give you the best overview of the system as you'll be introduced to new or review learnings you've heard at as seminar or Broker office training.  New additions to the Golden Nugget Series will be announced in the monthly newsletter and included in the latest version of the compilation podcast.

 How to beat two established agents in a farm you want to develop for your business

 

 Rich Ingles agent - "the agent that knows everything about seniors"

 The Branding formula for making you different and unique to differentiate yourself

  The "Buy more home" with the proceeds from the sale of your seniors' home strategy will generate listings and duals for years.  This nugget shows you how!

 This nugget explains how the market opportunity for the "Buy More Home" strategy is huge, Get good at this and you'll generate listings & duals for years!

.

 The Event Build Up Technique (EBT) repeats your branding by giving you multiple reasons to engage seniors and get them to know and trust you. Actual attendance is secondary

 Learn a communications format that showcases your knowledge and promotes your brand called Questions to Stories to Questions (QSQ) technique

 Using the Event Build Up Technique (EBT) when doorknocking roleplay example

 Senior Knowledge is power!  Learn how to become a senior expert in one week with just 30 minutes a day of learning.

Why some agents hate Reverse Mortgages Part 1. Considering going to neutral.

Medical Strategies Podcasts

Lorri Headshot 

 

Understanding the in-home care vs. assisted living decision

Lorri Thanos - Owner and Managing Director

Choices Senior Living

With over 25 years of healthcare industry experience, Lorri helps you understand the decision families go through when a senior family member's health requires support and caregiving that at times can be provided at home or require selling a home to finance assisted living expenses. Agents taking a different tack when encountering this scenario differentiate themselves from their competition and sell more homes.

 

Elena close up

Understand the massive Real Estate opportunity in the Senior Placement industry

Elena Merchand - LVN, WCC, DWC 

Senior Home Advocates

Founder and Owner of Senior Home Advocates Elena Merchand describes her unique company which provides Ongoing Care Management (OCM), Transitional Care Management (TCM) and Senior placement to address both initial and ongoing medical and financial needs of her senior clients.  Elena talks about opportunity so huge in this arena that she is building a team of specifically trained real estate professionals to service the needs of large numbers of seniors whose discharge from nursing care facilities often results in a Real Estate transaction. Get the knowledge to get the sales - start with this overview from one of the true super-pros in the industry!

Make your senior prospects and their families love you by introducing the latest remote wearable health monitoring solution called Helo

Aubrey David - Owner/operator BDazzling Beauty 

When family members or other guardians are alerted on an app due to loved ones' changes in blood pressure, heart rate and other measurements lives can be saved. Sharing this
"Fitbit on steroids" technology with your senior clients as a conversation starter will make you look and sound completely different from your competitors.

Following podcasts were recorded at the Annual Wellness Visit and Continuing Care Management seminar event put on by Senior Home Advocates in Laguna Hills in April 2016. The event had over 100 seniors and attendant physicians. These keynote and panel experts give you a feel for the issues that interest and concern your senior clients.

         ACW and CCM 2   AWV and CCM 1 

 

  AWV and CCM 3

Brooke Russo circle pic

 

Brooke Russo, President Brooke Russo MSW & Associates - Keynote speaker - expert in training healthcare professionals how to work with Alzheimer/dementia patients.

 

Katherine Pepys

 

Katherine Pepys, Healthcare Outreach Specialist, Alzheimer's Orange County - free support services for patients and families coping with Alzheimer's'

 

Dr. Saam

Dr. Shida Saam, "Your Family Care Center" - Keynote Speaker - General and geriatric physician specializing in preventative medicine utilizing vitamins.

Business Planning Podcasts

Beef close up

logo

The Career Compass training program, the future of the Real Estate industry & the importance of including the senior market in your business plan

Beef-Wellington Pendell

Regional Manager

The Career Compass

Expert trainer "Beef" Wellington Pendell talks about the necessity to gain the knowledge and skills to survive and thrive with the upcoming changes to the Real Estate industry. "Uber Realty" will change your life forever - will you be ready?.  Beef also shares his take on how important marketing to seniors is to your future.

Betty close up

Ken close up

Agent testimonial: Probate sales tips and teaming to focus on selling homes to the senior market

Betty Kerr and Ken Stewart

Realtors

Keller Williams Yorba Linda

Betty Kerr is a twenty year SRES (Senior Real Estate Specialist) and describes how she has earned probate sales leads for years from a probate attorney and how she gives her clients special service that earns kudos and accolades from probate judges. Ken like Betty is one of Keller Williams' top agents who is transitioning from his hugely successfully short sales specialty to join with Betty to create a powerhouse team focusing on helping seniors and driving home sales from the senior market. Hear their great story here!

Joe close up 2

Does completing the educational requirements to earn the Senior Real Estate Specialist (SRES) designation make sense for you?

Joe Ramos

Real Estate Broker and Professional Trainer

Joe Ramos returns to discuss his experience in teaching the SRES class and explains the benefits of earning this designation - if you choose to do so - in a live environment vs. a computer based course.

Joe close up 1

Does knowing about and focusing on probate sales make sense for your business?

Joe Ramos

Real Estate Broker and Professional Trainer

With forty years of experience in the Real Estate industry, professional trainer Joe Ramos shares how he first got into Probate sales, some valuable pointers as to how to link with probate attorneys to get deals and describes the benefits of his Probate class for Real Estate Professionals.

Ernie close up

Serving and selling to the senior market as a pillar of your business plan - a manager's perspective

Ernie Armijo - Branch Manager, SRES 

Berkshire Hathaway

With both the management perspective and the view of the Real Estate business from his Senior Real Estate Specialist (SRES) orientation, Ernie discusses how his branch, including agents he recruits that often fit or are near the demographic age wise, trains and markets as an organizational culture to the senior market. He shares a story of a client from seminar to listing/sale to dramatically improving his life at an assisted living center. Great stuff for agents or managers who want to learn tips from someone who really "gets it" about selling more homes with a focus on the senior market.

FullSizeRender (003)

You've decided to market to seniors - how do you get started?

Ernie Armijo - Branch Manager, SRES 

Berkshire Hathaway

Ernie Armijo manages 4 of the top 25 Berkshire Hathaway agents out of 1500 BHHS professionals across the country. Ernie returns for a follow up podcast where he describes what an agent who has decided to target the senior market needs to do to get this part of the business going.

Podcasts that tell stories you can use with your senior prospects

Bevin close up 1

Agent Testimonial:  Doing your best for senior clients - a great example

Bevin Eustace

Senior Real Estate Specialist 

Coldwell Banker Residential Brokerage

Bevin describes a scenario where she does the very best she can to help a senior friend try to improve her life with a Reverse Mortgage. Although the friend passes, Bevin earns the probate sale listing and positions with the senior's nephew. This case also points out the real world drawbacks to not completing proper estate planning. 

Bevin close up 2

Agent Testimonial:  What it takes to market to seniors, downsizing sale/purchase described and Bevin helps with assisted living scenario

Bevin Eustace

Senior Real Estate Specialist 

Coldwell Banker Residential Brokerage

Bevin returns for a second podcast to describe her inspiration to focus on marketing to seniors. She describes a classic downsizing sale/subsequent purchase and shows how understanding senior assisted living needs can lead to a listing. Her stories clarify how marketing to seniors generates home sales.

 

Amanda headshot

 

Trusts vs. probate - what real estate professionals need to know

Amanda G. Wheeler

Attorney at Law

For more than thirty years business Attorney Amanda G. Wheeler has provided outstanding service to major corporations, organizations, families and individuals. In this podcast she discusses the differences between trust and probate.  Every Agent needs to know this to point senior clients in the right direction while avoiding creating liability for themselves.

Gayle close up

Broker Testimonial: Probate sales as a cornerstone of your business - a seller's agent perspective and examples

Gayle Barnes - Broker/Owner

Next Level Properties

While some agents will learn Probate and network probate attorneys as a source of referrals, Broker, SRES and Probate specialist Gayle Barnes describes how she has focused on probate sales as a listing agent and met probate attorneys through the families she serves. She describes how she may be before a judge with a listed seller and an accepted offer with a sizable deposit held for weeks/months when a bidding war breaks out.

img_0996

What Real Estate professionals need to know about Medicare

Robert A. Harding, M.S. 

President, West Care Insurance Services, Inc.

This podcast is a great primer for real estate agents that want to learn the basics about Medicare, the terminology that you've heard before and a great resource to offer your senior clients that can make sense out of this important yet daunting and confusing process.

FullSizeRender (2)

 

Agent Testimonial:  Addressing the bad things you'll hear about Reverse Mortgages

 

Olga Kirkland

Senior Real Estate Specialist 

Tarbell Realtors

Recent SRES designated agent Olga Kirkland shares the negative comments she's heard from her neighbors, other agents and even her mother about Reverse Mortgages.  If you focus on marketing to the senior market the Reverse Mortgage is a financial tool you need to understand and be able to explain.  Don't let the first objection about the product you hear kill your chances of using this tool to sell more homes!

Phil

adam

 

1031 Exchanges and the senior market - What you need to know

Phil Atwan

Senior Vice President - Exchange Resources Inc.

Adam Nishikawa 

Vice President San Diego Region - Exchange Resources Inc.

It is estimated that over half - perhaps as high as 65% - of 1031 exchanges involve investors age 50 and over.  The National Association of Realtors recognizes the correlation between the senior demographic and these investment transactions in making the subject part of the SRES curriculum.

As 1031 Exchange facilitators, Phil and Adam describe the basics of 1031 Exchanges and provide you with potential seminar participants as well as subject matter experts in your positioning with your senior investors.

 

 

Chad close up

What are the signs of elder financial abuse and what is the role of the Real Estate Professional?

Chad M. Gordon 

Attorney at Law/Real Estate Broker

When you're at a listing presentation with a senior and something doesn't feel right, what should you do?  Chad defines and provides examples of senior financial abuse.  What are the fiduciary responsibilities and liabilities for a Real Estate professional when confronted with a situation involving potential senior financial abuse?

 

Jermy close

 

Using video to generate more sales to the Senior Market

Jeremy Gay - Owner/Operator 

Creative Jeremy Gay

You've segmented your farm to identify the seniors that warrant an integrated marketing effort to generate sales directly from them, their family, their neighbors and other opportunities within their "sphere of influence".  Now you want to draw a response from a mailer or set up a seminar to get mindshare when your seniors make housing decisions.  Jeremy describes how deploying video technology can present your unique content to generate senior leads for years to come.

]Laura Headshot

Adding value when your senior clients need to move

Laura Simpson

Owner Operator

Supporting Change

In this podcast Laura Simpson shares how a professional mover with experience and accreditations to serve the senior market can be a value add for you while saving you from possible liability. Laura is a member of the National Association of Senior Move Managers (NASMM).

 

 

Jim headphone pic

SISREP operator testimonial: The benefits of SISREP.

Jim Zures

SISREP Founder, operator and podcast host

SISREP operator Jim Zures shares what inspired SISREP and how the advantages of SISREP helps agents differentiate themselves and sell more homes in a changing Real Estate industry.

 

nazih headshot

 

Answering your clients' questions about Long Term Care Insurance

Nazih Yehya, LUTCF, CLTC

Financial Advisor

Yehya Financial and Insurance Services

You're in a discussion with a senior and her family about getting professional help and staying in her home compared to moving to an assisted living community and possibly listing the home to pay the expense, Someone asks you if Long Term Care Insurance would help pay for either option. Financial Advisor Nazih Yehya talks about the product, when you would have to start paying premiums to receive a benefit and shares a actual case study example.  Great information when this topic pops up (and it will). 

Patricia Van Haren

Patricia Van Haren, Attorney - Van Haren & Associates - financial panel participant - Elder attorney specializing in protecting client assets in Medi-Cal situations.