Lead with "downsize and buy a fourplex" strategy
There are agents targeting a niche of seniors wanting to retire into a duplex/triplex or fourplex that will enable them to generate monthly rental income for their retirement. See how this works at purchase duplex case study. You should learn this awesome story and share it whenever possible.
The important part of this strategy is to introduce this idea whenever possible verbally and through marketing materials to show your senior clients your knowledge and creativity even if this option is not appealing to them. This story fortifies the benefits of downsizing and buying more house with a Reverse Purchase helping seniors get off the fence and list with you.
Even if shot down initially, don't be afraid to go back later to discuss other senior topics because they will remember you just for sharing this idea. You will look and sound completely different from your competition with this strategy!
