Find and attend senior events
Once you've put together your senior "game" made up of a subset of SISREP senior strategies, part of your business plan should include going where your potential clients go to pursue their interests, hobbies, charities, volunteer work and other retirement activities.
A good start is to visit your local senior center or community center. Get to know the staffs that run these centers by dropping in periodically like you would your farm. Typically these centers have a schedule of events which can be classes, concerts, outings etc. If you can volunteer to help out or participate with any of these activities do so.
Some centers invite experts to give periodic seminars on topics relative to seniors. If you can, set up a single seminar or series of seminars. Make sure you look for opportunities to share your knowledge and contacts (geriatric physicians, senior placement pros, in-home care contacts, financial planners etc.) so you are seen as a true resource rather than a typical real estate agent.
Your goal is to find a Mrs.Kravatz or three that can provide you market information that leads to listings and sales just by hanging out with folks and enjoying what they enjoy.
If your senior prospects and the staffs at places where seniors congregate get to know and like you as on a personal basis they will be more likely willing to help you serve your clients with direction on how to connect with seniors and possibly provide referrals and leads as well.
