Provide Information to seniors and local media in the form of press releases
A great idea that is used by the financial industry is to use press releases as a marketing piece. Even though you'd think a press would only be submitted to media outlets, creating a press release and using it directly to you clients creates a feel of importance and credibility in the message you send. Following is an overview of the press release strategy. More indepth information about how to write a press release can be found here.
What Is a Press Release / News Release?
Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing: an official announcement (written or recorded) that an organization issues to the news media and beyond.
Most press releases are succinct at just a page long. Two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
And while it may be tempting to craft a press release that embellishes your company's accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.
Use a standard press release format to announce your events, achieving the SRES or establishing a "probate real estate practice" or other topics. Make what you do sound important because it is. Be creative with press releases - no one is better at tooting your horn than you!
