Create a senior newsletter
A key aspect of positioning yourself and building your brand as a value add for your senior prospects and clients is to repeat a set of messages over time that people learn to recognize and associate you as a person they are comfortable calling when a senior subject question arises or they need your real estate services.
Develop a series of senior subject flyers in the format of a newsletter that while reminding clients you're a real estate expert, also show your knowledge and interest in senior subjects. Two examples are is downsizing right for you and looking for answers to life's critical questions.
Use these as models for your ideas for flyers and/or newsletters that will differentiate you from your competition. Use these for your email prospecting list but be sure to print enough flyers to share with the homes you've segmented as owned by seniors within your geographical farm.
